Personal Accessories in Sweden
Sales of personal accessories in Sweden continued to expand in current value terms in 2023, although the rate of growth was more modest compared to the previous year. Performance was boosted by a return to pre-pandemic lifestyles, including increased levels of international travel, which a welcome to boost to luggage in particular. Luxury handbags and high-end watches also fared relatively well, in keeping with the premiumisation trend. However, it should be noted that current value growth was m...
Euromonitor International's Personal Accessoriesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Personal Accessoriesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Personal Accessories in Sweden
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN SWEDEN
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in growth for bags and luggage in 2023
Revival of travel industry boosts sales of luggage, especially premium brands
Premiumisation trend remains strong, as consumers invest in high-end items
PROSPECTS AND OPPORTUNITIES
Sustainable offerings will likely see higher demand
Lifestyle changes will have negative impact on business bags and wallet and coin pouches
Consumers will continue to trade up to premium brands
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost of living crisis curtails spending on jewellery
Sustainable offerings grow in prominence
Domestic brands cater to local preferences
PROSPECTS AND OPPORTUNITIES
High-quality, sustainable jewellery will see an increased demand
Retailers will focus on enhancing the digital customer experience
Minimalist Scandi-influenced designs will dominate sales
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Luxury watches fare better than their lower-priced counterparts, due to their status as statement pieces
Smart wearables continue to pose a challenge to traditional watches
Retailers continue to invest in e-commerce solutions
PROSPECTS AND OPPORTUNITIES
Luxury watches will lead growth, with focus on omnichannel strategies
Growing popularity of vintage watches could hinder sales of new offerings
Swedish watch brands will seek to capitalise upon their local heritage
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales continue to suffer from rise of paperless office
Writing instruments remains a commodified category
Luxury segment finds its niche
PROSPECTS AND OPPORTUNITIES
Sluggish performance expected
Rise of digital communication methods will lead to continued demise of pen and paper
Ongoing preference for cheap alternatives, as well as refillable options, will inhibit value growth
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN SWEDEN
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in growth for bags and luggage in 2023
Revival of travel industry boosts sales of luggage, especially premium brands
Premiumisation trend remains strong, as consumers invest in high-end items
PROSPECTS AND OPPORTUNITIES
Sustainable offerings will likely see higher demand
Lifestyle changes will have negative impact on business bags and wallet and coin pouches
Consumers will continue to trade up to premium brands
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost of living crisis curtails spending on jewellery
Sustainable offerings grow in prominence
Domestic brands cater to local preferences
PROSPECTS AND OPPORTUNITIES
High-quality, sustainable jewellery will see an increased demand
Retailers will focus on enhancing the digital customer experience
Minimalist Scandi-influenced designs will dominate sales
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Luxury watches fare better than their lower-priced counterparts, due to their status as statement pieces
Smart wearables continue to pose a challenge to traditional watches
Retailers continue to invest in e-commerce solutions
PROSPECTS AND OPPORTUNITIES
Luxury watches will lead growth, with focus on omnichannel strategies
Growing popularity of vintage watches could hinder sales of new offerings
Swedish watch brands will seek to capitalise upon their local heritage
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales continue to suffer from rise of paperless office
Writing instruments remains a commodified category
Luxury segment finds its niche
PROSPECTS AND OPPORTUNITIES
Sluggish performance expected
Rise of digital communication methods will lead to continued demise of pen and paper
Ongoing preference for cheap alternatives, as well as refillable options, will inhibit value growth
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
