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Android Operating System Platform: Market Research Report

January 2018 | 107 pages | ID: A7072A6C24FEN
Global Industry Analysts, Inc

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This report analyzes the worldwide markets for Direct-to-Consumer (DTC) Genetic Testing in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2022. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

The report profiles 41 companies including many key and niche players such as -
  • 23andMe, Inc.
  • Ancestry.com, LLC
  • Any Lab Test Now
  • Color Genomics, Inc.
  • Counsyl, Inc.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Android Operating System (OS) Platform: The Ubiquitous, Low-Cost and Unassailable Driving Force behind Mobile Devices
Android OS Emerges as the Clear Market Leader in Mobile Devices
Android Operating System Platform Versions Launched to Date: Version, Code Name, Launch Date, and Key Features
Android’s Affordability Fuel Large-Scale Adoption in Mobile Devices
Free Android OS Platform: The Preferred Choice of Smartphone Vendors
Decline of Established Mobile OS Platforms Catapults Android to the Dominant Position

Table 1. Global Smartphone Market by OS Type (2009, 2011, 2013 & 2015): Percentage Breakdown of Unit Shipments for BlackBerry, Symbian, Windows and Others (includes corresponding Graph/Chart)

Android Continues to Dominate the Overall Connected Devices Market

Table 2. Global Connected Devices Market by Type (2016): Percentage Breakdown of Unit Shipments for Computers, Tablets, Mobile Phones and Others (includes corresponding Graph/Chart)

Expanding Applications Signal Market Expansion Opportunities
Global Market Outlook
Developing Regions: Hot Spots for Ongoing Market Growth

Table 3. Global Market for Android OS-Based Smartphones and Tablets (2015-2022): Geographic Regions Ranked by Volume Growth - Asia-Pacific, Latin America, Japan, Middle East & Africa, Europe, USA, and Canada (includes corresponding Graph/Chart)

Developed Regions Remain Important Markets

2. COMPETITION

Google at the Core of the Android OS Platform
Adoption by Established ICT Companies: Game Changer for Android OS
Pure-Play Mobile Device Companies Drive Market Momentum
Android Mobile Devices Marketplace: Extremely Competitive
Samsung: The Clear Leader in the Global Android Devices Market

Table 4. Leading Players in the Global Android Smartphones Market (2016): Percentage Breakdown of Unit Shipments for Huawei, Lenovo, Samsung, Xiaomi and Others (includes corresponding Graph/Chart)

Android: The Success Factor behind Samsung’s Phenomenal Growth
Chinese Companies Offer Stiff Competition to Samsung in Core Markets
Noteworthy 7-Inch Android Tablets Worldwide
ASUS ZenPad C 7.
Huawei MediaPad X2
Lenovo Tab 2 A7-10
Samsung Galaxy Tab
LG G Pad 7.
Competition: Noteworthy Trends
Polarization: An Undeniable Reality
Low Entry Barriers Support Disruptive Developments
Form Factor Emerges a Key Product Differentiator in an Increasingly Homogenous Market
Wearable Technology: An Emerging Instrument to Ensure Customer Loyalty

3. MARKET TRENDS, ISSUES & DRIVERS

Surging Demand for Android Smartphones: The Fundamental Growth Driver for Android OS Platform
‘Versatility’: The Hallmark of Android Smartphones
Despite Decline in Shipments, Feature-Rich and Advanced Android Tablets Sustain Consumer Interest
Google Tango Revolutionizing AR Technology
Android Tablets with the Detachables Technology

Table 8. Global Tablets Market by Operating System (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

Macro Trends in Mobile Devices Ecosystem Strengthen Growth Prospects for Android OS Platform
Penetration of 4G Mobile Networks

Table 9. Global Subscriber Base for 4G / LTE Services - Number of Unique Subscribers (in Million) (2014-2022) (includes corresponding Graph/Chart)

Uptrend in Mobile Internet Usage

Table 10. Monthly Mobile Data Traffic (in Gigabytes) for Smartphones and Tablet PCs (2016 & 2022) (includes corresponding Graph/Chart)
Table 11. Monthly Mobile Data Traffic (in Gigabytes) for Smartphones by Region (2016 & 2022) (includes corresponding Graph/Chart)

Rising Popularity of Mobile Video

Table 12. Global Mobile Traffic Scenario by Application Type (2016 & 2022): Percentage Breakdown of Exabyte Consumption for Browsing, Social Networking, Video and Others (includes corresponding Graph/Chart)

Social Networking on the Move
Mobile Messaging
Android Wear 2. 0: The Next Big Thing for Android OS Platform
Superior Attributes of Android Auto Drive Widespread Proliferation in the Automotive Industry
Android Aims to Foray into TV Entertainment Segment through Android TV
Google Play Elevates Android’s Image
Android Aims to Make Inroads into Apple iOS Dominated High-End Phone Segment
Android Devices Gain Traction in Enterprise Vertical
High Thrust on Enterprise Mobility Builds Momentum
Favorable Demographic & Socio-Economic Trends Augur Well for Market Growth
Rapid Growth in Urban Households

Table 13. World Population: Percentage Breakdown by Urban and Rural Population for Years 1950-2050P (includes corresponding Graph/Chart)
Table 14. Estimated Percentage of Urbanization in World, China and India for the Years 2011 and 2018 (includes corresponding Graph/Chart)

Rising Living Standards
Burgeoning Middle Class Population

Table 15. Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035 (includes corresponding Graph/Chart)
Table 16. Global Middle Class Spending (in US$ Trillion) by Region (2015 & 2030F) (includes corresponding Graph/Chart)

Key Issues & Challenges Hampering Long Term Prospects for Android OS Platform
Fragmentation Remains a Major Concern

Table 17. Android Fragmentation Remains a Concern: Percentage Share of Android Versions in Total Android Device Sales (2016) (includes corresponding Graph/Chart)

App Developers Continue to Face Challenges
Forked Version Weaken Google’s Hold on Android
Apps from Unreliable Sources Pose Security Threat
Android Based Smartphones More Prone to Security Breaches?

4. PLATFORM OVERVIEW

5. PRODUCT INNOVATIONS/INTRODUCTIONS

Google Unveils Android 7. 1.
Google Unveils Android Wear 2.
Google and Fiat Chrysler to Develop New In-Car Infotainment System
Samsung Launches Galaxy A Series Smartphones in Europe
HMD Global Unveils Nokia 6 Android Phone in China
LG to Roll Out LG G6
HTC and Sprint Introduce HTC Bolt Smartphone
Lenovo Rolls Out PHAB2 Smartphones
BlackBerry Unveils DTEK50 Android Smartphone
Sirin Labs Unveils Solarin
Lenovo Introduces TAB3 Android Tablets
Acer Launches Liquid Zest Plus
Huawei Introduces Honor 5 and Honor Note
Google Launches Android Auto Infotainment System in India
ASUSTeK Rolls Out Zenfone 3 Series Smartphones
Huawei Unveils Honor 6X
Micromax Rolls Out Canvas Spark 2 Plus
Google Introduces Android-based Brillo Platform for IoT Devices
Motorola Unveils New Android Lollipop Smartphones
Blaupunkt India Introduces Cape Town 940 Android Car Infotainment System

6. FOCUS ON SELECT GLOBAL PLAYERS

Amazon. com, Inc. (USA)
Acer Inc. (Taiwan)
AsusTek Computer Inc. (Taiwan)
BBK Electronics Corporation (China)
OPPO Electronics Corp. (China)
Best Tablet Company (UK)
Blackberry Limited (Canada)
Fujitsu Limited (Japan)
Gionee Communication Equipment Co Ltd. (China)
Google Inc. (USA)
HP Development Company, L. P. (USA)
HTC Corporation (Taiwan)
Huawei Technologies Co., Ltd. (China)
LAVA International Ltd. (India)
Lenovo Group Ltd. (China)
Motorola Mobility LLC (USA)
LG Electronics Inc. (South Korea)
Micromax Informatics Ltd. (India)
Nokia Corporation (Finland)
Panasonic Corporation (Japan)
Samsung Electronics Co., Ltd. (South Korea)
Sharp Corporation (Japan)
Sony Mobile Communications Inc. (Japan)
Toshiba Corporation (Japan)
Xiaomi Inc. (China)
ZTE Corporation (China)

7. GLOBAL MARKET PERSPECTIVE

Table 18. World Recent Past, Current & Future Analysis for Android Based Mobile Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 19. World Historic Review for Android Based Mobile Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 20. World 13-Year Perspective for Android Based Mobile Devices by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)
Table 21. World Recent Past, Current & Future Analysis for Android Based Smartphones by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 22. World Historic Review for Android Based Smartphones by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 23. World 13-Year Perspective for Android Based Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)
Table 24. World Recent Past, Current & Future Analysis for Android Based Tablets by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 25. World Historic Review for Android Based Tablets by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 26. World 13-Year Perspective for Android Based Tablets by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Rising Penetration of Android Based Smartphones & Tablets Drive Healthy Market Growth

Table 27. US Smartphone Shipments by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

Ever Increasing Demand for Mobile Internet and Data Downloads Sustain Growth in Shipments
Competition
Apple’s Dominance Continues to Impede Market Prospects

Table 28. Leading Players in the US Smartphones Market (2016): Percentage Breakdown of Unit Shipments for Apple, LG, Motorola, Samsung and Others (includes corresponding Graph/Chart)
Table 29. Leading Tablet Companies in the US (2016): Percentage Market Share Breakdown of Volume Shipments for Apple, Samsung, Amazon. com, LG and Others (includes corresponding Graph/Chart)

Product Launches
Select Key Players
B. Market Analytics

Table 30. US Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 31. US Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 32. US 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Market Overview

Table 33. Canadian Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

Product Launch
Blackberry Limited – A Key Canada-Based Company
B. Market Analytics

Table 34. Canadian Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 35. Canadian Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 36. Canadian 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Steady Adoption of Android Based Devices in Business and Industry Segments Drive Growth in Shipments

Table 37. Japanese Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)
Table 38. Japanese Tablet Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS, and Others (includes corresponding Graph/Chart)

Select Key Players
B. Market Analytics

Table 39. Japanese Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 40. Japanese Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 41. Japanese 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Uptrend in Smartphone Demand Bodes Well for Android OS
Android Outperforms Competitors

Table 42. European Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 43. European Recent Past, Current & Future Analysis for Android Based Mobile Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 44. European Historic Review for Android Based Mobile Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 45. European 13-Year Perspective for Android Based Mobile Devices by Geographic Region - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)
Table 46. European Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 47. European Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 48. European 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis

Table 49. French Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 50. French Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 51. French Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 52. French 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis

Table 53. German Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 54. German Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 55. German Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 56. German 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 57. Italian Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 58. Italian Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 59. Italian 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis

Table 60. The UK Mobile Operating System Market by Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

Product Launches
Best Tablet Company – A Key UK-Based Company
B. Market Analytics

Table 61. The UK Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 62. The UK Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 63. The UK 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis

Table 64. Spanish Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS, and Others (includes corresponding Graph/Chart)

Product Launch
B. Market Analytics

Table 65. Spanish Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 66. Spanish Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 67. Spanish 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis

Table 68. Russian Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 69. Russian Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 70. Russian Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 71. Russian 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Nokia Corporation – A Key Finland-Based Company
B. Market Analytics

Table 72. Rest of Europe Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 73. Rest of Europe Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 74. Rest of Europe 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Asia-Pacific: The Most Lucrative Market for Android OS

Table 75. Global Market for Android OS-Based Smartphones and Tablets (2015-2022): Geographic Regions Ranked by Volume Growth - Asia-Pacific, Latin America, Japan, Middle East & Africa, Europe, USA, and Canada (includes corresponding Graph/Chart)
Table 76. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart)

B. Market Analytics

Table 77. Asia-Pacific Recent Past, Current & Future Analysis for Android Based Mobile Devices by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 78. Asia-Pacific Historic Review for Android Based Mobile Devices by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 79. Asia-Pacific 13-Year Perspective for Android Based Mobile Devices by Geographic Region - Percentage Breakdown of Unit Shipments for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)
Table 80. Asia-Pacific Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 81. Asia-Pacific Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 82. Asia-Pacific 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Android Remains the Most Popular OS Platform in China

Table 83. Chinese Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

Local Vendors Spice-Up the Android Market
Limited Demand for Apple iOS Devices Favors Android Market
Product Launches
Select Key Players
B. Market Analytics

Table 84. Chinese Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 85. Chinese Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 86. Chinese 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

5B. INDIA

A. Market Analysis
India: Predominantly an Android-Centric Market

Table 87. Indian Mobile Devices Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

Cost-Effective & Value-for-Money Android Devices Make a Cut
Rise of Local Players Stirs-Up Budget Android Device Segment
User-Friendliness Powers Android Device Market
Product Launches
Select Key Players
B. Market Analytics

Table 88. Indian Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 89. Indian Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 90. Indian 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

5C. SOUTH KOREA

A. Market Analysis
A Matured, Yet Growing Market for Android OS Platform
Select Key Players
B. Market Analytics

Table 91. South Korean Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 92. South Korean Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 93. South Korean 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

5D. REST OF ASIA-PACIFIC

A. Market Analysis
Australia: A Niche Regional Market

Table 94. Australian Tablet Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Windows (includes corresponding Graph/Chart)

Product Launch
Select Key Players
B. Market Analytics

Table 95. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application – Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 96. Rest of Asia-Pacific Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 97. Rest of Asia-Pacific 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

Market Analysis

Table 98. Middle East & Africa Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 99. Middle East & Africa Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 100. Middle East & Africa 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

7. LATIN AMERICA

A. Market Analysis
Expanding Android Mobile Devices Market Offers Growth Opportunities
B. Market Analytics

Table 101. Latin American Recent Past, Current & Future Analysis for Android Based Mobile Devices by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 102. Latin American Historic Review for Android Based Mobile Devices by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 103. Latin American 13-Year Perspective for Android Based Mobile Devices by Geographic Region - Percentage Breakdown of Unit Shipments for Brazil, Mexico and Rest of Latin America Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)
Table 104. Latin American Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 105. Latin American Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 106. Latin American 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

7A. BRAZIL

A. Market Analysis
Android Continues to Dominate the Brazilian Mobile Devices Market

Table 107. Brazilian Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 108. Brazilian Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 109. Brazilian Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 110. Brazilian 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

7B. MEXICO

A. Market Analysis

Table 111. Mexico Smartphone Market by OS Type (2016): Percentage Breakdown of Unit Shipments for Android, iOS and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 112. Mexico Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 113. Mexico Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 114. Mexico 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

7C. REST OF LATIN AMERICA

Market Analysis

Table 115. Rest of Latin America Recent Past, Current & Future Analysis for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2015 Through 2022 (includes corresponding Graph/Chart)
Table 116. Rest of Latin America Historic Review for Android Based Mobile Devices by Application - Smartphones and Tablets Markets Independently Analyzed with Annual Unit Shipments in ‘000s for Years 2010 Through 2014 (includes corresponding Graph/Chart)
Table 117. Rest of Latin America 13-Year Perspective for Android Based Mobile Devices by Application - Percentage Breakdown of Unit Shipments for Smartphones and Tablets Markets for Years 2010, 2016 & 2022 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 46 (including Divisions/Subsidiaries - 53)
The United States (12)
Canada (1)
Japan (6)
Europe (5)
  France (1)
  The United Kingdom (2)
  Rest of Europe (2)
Asia-Pacific (Excluding Japan) (29)


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